We help brands get the best from their agencies
Clients want great work and agencies want to do great work. Yet, great work is often elusive. January helps brands turn this around.
We are agency leads who've been on the client side, and client leads who've been on the agency side.
We speak both languages, understand both cultures, care passionately about the success of both types of business.
We have a ton of experience in bringing the talent and expertise on both sides together to make more compelling and more effective integrated marketing content.
We emulate our namesake Janus, the god of doorways and gates, whose magic gift was the ability to see both sides simultaneously.
How January helps
We get in the trenches with you. We work hand-in-hand to deliver what you need. And we build sustainable marketing capabilities as we go.
Your marketing budgets will go further. Your communications will deliver against the brief. The creative community will jump at the opportunity to work with you, and you'll have developed a stronger, more productive team.
To set us up for success, we must first assess why you're not getting the work you want:
Is it the brand vision? The brief? The agency?
Or, is the issue capability related? Perhaps the team is inexperienced in agency management, or following a flawed process, or given unrealistic timelines and budgets. Our proprietary assessment process helps us to establish the causes together. From here we design and deliver a detailed approach to getting you and your team on the path to great work.
Our assessment process
Current and Past Creative
What has worked, what hasn’t and why?
Agency and Partner Evaluations, Searches & Pitches
Do you have the right creative partners by your side?
Brand Positioning
Is there a clear purpose for the brand and can it be translated into communications?
Brief Development and Delivery
Are your brief’s clear, and achievable through communications?
Scope of Work vs. Budget Alignment
Are you able to achieve what you want with the budget you have?
Internal Team Evaluation & Coaching
Does your team have the capability and resources to deliver?
Media Investment Analysis
Can you adequately promote what you are producing?
Getting it done
January engages a network of talented marketing and communications experts from global brands and top agencies to ensure each client has access to the best and brightest in the industry. Our expert roster includes specialists in the following fields:
- Integrated Marketing Communications
- Media and Connections Planning
- Digital/Social
- PR
- Research and Analytics
- Experiential
- Sponsorship
- Retail and Trade
- Promotions
- Licensing
- Procurement
Our global campaign experience
Coca-Cola
Corona
Stella Artois
PowerAde
Samsung
Visa
Kodak
IBM
Pfizer
Xerox
Olympics
vitaminwater
smartwater
Red Bull
Jack Daniels
Rana Kardestuncer, Founder
I am a marketing leader with 20+ years delivering innovative, breakthrough marketing communications.
I have led the development of global campaigns and programming for some of the world’s most iconic and influential brands, including the Olympics, Coca-Cola, Corona, vitaminwater and Samsung.
Prior to joining client side, I was an account lead for the marketing arm of the International Olympic Committee, where I oversaw marketing activation for the global sponsors.
In 2015 I branched out as an independent consultant following my role as head of global communications for Corona and Stella Artois at Anheuser-Busch InBev. In 2017 I established January.
It's often said that clients get the work they deserve. My goal is to help clients get the work they dream of.